Because your white dog's coat deserves to actually look white White and light-coloured dog coats are beautiful — but notoriously hard to keep bright. Dust, mud, tear stains, grass, and India's red soil can leave even a freshly bathed dog looking dull, yellowed, or patchy within days. Regular shampoos clean, but they don't restore brightness. Bio-Groom Super White Whitening Dog Shampoo is specially formulated to do both — a deep-cleansing wash that lifts stubborn stains, enhances natural whiteness, and leaves light-coloured coats looking radiant and spotless after every bath.

KEY FEATURES

• Whitening formula brightens white, cream, silver, and light-coloured coats — lifts yellowing and dullness
• Mild coconut oil base cleans deeply without stripping natural oils — gentle for sensitive skin and frequent use
• Protein and lanolin condition the coat for added softness, shine, body, and smoothness
• Tear-free and safe around eyes — ideal for face washing on breeds like Maltese and Shih Tzu
• pH-balanced for canine skin — prevents dryness and irritation with regular bathing
• Easy, quick rinse — no heavy residue, leaves a long-lasting pleasant fragrance
• Ideal for white-coated Indian dogs exposed to dust, red soil, and outdoor grime
• Suitable for all light-coloured breeds — Samoyed, Bichon Frise, Pomeranian, Westie, and more
• 355 ml bottle — great for regular whitening maintenance at home
• Free shipping above ₹699 | COD available above ₹499

Whitening formula for genuinely bright results Super White's brightening formula is designed specifically for white, cream, silver, and light-coloured coats — helping neutralise yellowing and dullness that builds up between baths. Whether your dog is a Samoyed, Maltese, Bichon Frise, White Pomeranian, West Highland Terrier, or any light-coated breed, this shampoo is built to make their coat look its best after every wash — no professional grooming appointment needed.

Coconut oil base — clean without stripping The mild coconut oil-based formula cleanses deeply without stripping the coat's natural oils — a common problem with harsher whitening shampoos that leave the coat dry and brittle after repeated use. Gentle enough for sensitive skin and frequent bathing, making it ideal for white-coated dogs that need regular washes to stay looking clean in India's dusty, outdoor-heavy environment.

Protein and lanolin for a conditioned, lustrous coat Enriched with protein and lanolin to condition the coat during every wash — adding natural luster, body, and smoothness that goes beyond just cleaning. The result is a coat that doesn't just look white, but feels soft and healthy too. No need for a separate conditioner step after every bath.

Tear-free and pH-balanced for safe, comfortable bathing The tear-free formula makes it safe for use around the face and eyes — essential for breeds like Maltese and Shih Tzus where face washing is unavoidable. pH-balanced for canine skin to prevent dryness and irritation, even with regular use. Rinses out quickly and cleanly, leaving a pleasant, long-lasting fragrance that keeps your dog smelling fresh between baths.

🚚 Free shipping on orders above ₹699. Cash on Delivery available on orders above ₹499.